Doctorates' Information System

     Rajarshi Debnath

Ph.D. fromIIT Kharagpur - Vinod Gupta School of Management
Supervisor(s)  Dr. Biplab Datta and Dr. Susmita Mukhopadhyay
Ph.D. status  Joined in 2013 :: In progress
AddressNW-9, B.C.Roy Hall of Residence
Phone+91-9564435160
Emailrd@vgsom.iitkgp.ernet.in
Formal Education
Exam / Degree Board / UnivBranchYear
MBANERIST (Deemed University)Marketing and Finance2013
BESolapur UniversityElectronics and Telecommunication2011
12CBSEScience2006
10CBSEGeneral2004

Research Areas
  • Marketing - Customer Relationship Management
  • Airline Industry
  • Bottom of the Pyramid
  • Rural Marketing
  • Corporate Social Responsibility

Skills
  • SPSS
  • Assembly language and VHDL (VHSIC Hardware Description Language)
  • MATLAB
  • MPLAB
  • KEIL
  • XILINK
  • PROTEL
  • PROTEAUS
  • C, SQL
  • Microsoft Office

Awards
  • ISTE Member
  • IETE Member

Experience
  • Teaching Assistant for Human Behaviour and Management, Autumn Semester (July-Dec, 2017-18) at VGSoM, IIT Kharagpur
  • Reviewer in Taylor and Francis - Journal of Relationship Marketing (ISSN 1533-2675)
  • Research Fellow, 30 Days (June-July,2017) Survey for Final Study of Ph.D. Research Work at NSCBI Airport, Kolkata.
  • Teaching Assistant for Consumer Behaviour Analysis, Spring Semester (Jan-May, 2016-17) at VGSoM, IIT Kharagpur
  • Teaching Assistant for Services Marketing - A Practical Approach, NPTEL Course (VGSoM, IIT Kharagpur), Jan-Feb 2017
  • Research Fellow, 3 Days (Feb.,2016) Survey for Pilot Study of Ph.D. Research Work at NSCBI Airport, Kolkata.
  • Management Trainee at ITC Ltd.-PSPD, Bollaram 2012
  • Engineer Trainee at CSIR-CEERI, Chennai, 2010

Fellowships / Scholarships
  • Institute Fellowship (MHRD), IIT Kharagpur

Papers Published in Journals
  • Customer Relationship Management Theory and Research in the New Millennium, Directions for Future Research by Rajarshi Debnath, Biplab Datta and Susmita Mukhopadhyay Journal of Relationship Marketing 15(4), 299-325 (2016)

Papers Presented at Conferences
  • Analysing Customer Relationship Management Strategies in Airline Industry by Rajarshi Debnath, Biplab Datta and Susmita Mukhopadhyay 2017 IIM Indore-NASMEI Summer Marketing Conference 2 (2017)
  • Understanding semi-urban consumers in India - An empirical analysis by Partha Sarathi Mitra, Gobinda Roy and Rajarshi Debnath 2017 IIM Indore-NASMEI Summer Marketing Conference 9 (2017)
  • Understanding Customer Relationship Management Strategies in Airline Industry by Rajarshi Debnath, Biplab Datta and Susmita Mukhopadhyay Management Doctoral Colloquium, VGSoM, IIT Kharagpur 76 (2017)
  • The Potential at the Bottom of the Pyramid - An Indian Perspective (Poster Presentation) by Gobinda Roy, Rajarshi Debnath and Partha Sarathi Mitra Conference on Marketing in Emerging Economies, Indian Institute of Management Ahmedabad 7 (2017)
  • Exploring market potential of low income consumers in India. by Rajarshi Debnath, Partha Sarathi Mitra, Gobinda Roy International Marketing Conference (MARCON), Indian Institute of Management Calcutta (ISBN 9789380813523) 4, 56 (2016)
  • Customer relationship management theories, Theories playing vital role in the new era of research by Rajarshi Debnath, Biplab Datta and Susmita Mukhopadhyay Management Doctoral Colloquium, VGSoM, IIT Kharagpur 27 (2016)
  • Mobile Advertising and Its Effect on Consumer Behaviour by Rajarshi Debnath Management Doctoral Colloquium, VGSoM, IIT Kharagpur 25 (2015)

Indian Institute of Technology, Kharagpur-721 302, INDIA
Telephone Number +91-3222-255221 | FAX : +91-3222-255303