Doctorates' Information System

     Sushant Mishra

Ph.D. fromIIT-Kharagpur - VGSOM
Supervisor(s)  Dr. S. Bhattacharya and Dr. R. P. Pradhan
Ph.D. status  Joined in 2011 :: In progress
AddressNE-3, B.C. Roy Hall of Residence, IIT-Kharagpur Campus, Kharagpur, West Bengal - 721302
Formal Education
Exam / Degree Board / UnivBranchYear
MBAAmity International Business School, Amity University, NoidaInternational Business and Marketing2009
B.Tech.Amity Institute of Biotechnology, Amity University, NoidaBiotechnology2007
DiplomaIMT-CDLFinancial Management2010

Research Areas
  • Marketing - Branding

  • Teaching and Training
  • Market Research
  • Industry Research
  • SPSS
  • R
  • Microsoft Office

  • Reviewer of Journal of Research in Interactive Marketing (Emerald Publishers)
  • Reviewer of International Journal of Internet Marketing and Advertising (Inderscience Publishers)

  • Research Associate at Office of Minister, Ministry of Commerce and Industry, New Delhi, India
  • Officer-Advertisements, Business Standard Digital Limited, New Delhi, India
  • Manager and Consultant, Gazelle Information Technologies, New Delhi, India

Fellowships / Scholarships
  • IIT-KGP Institute Fellowship
  • UGC NET-JRF in Management

Papers Presented at Conferences
  • Brand Equity in the Social Media Landscape - A study of their relation and the neo-Marketing Communication Model by Sushant Mishra and Dr. Sujoy Bhattacharya International Marketing Conference (MARCON-2014), IIM-Calcutta . (2014)
  • Customer Based Brand Equity and Social Media- The Need for an Independent Measurement Instrument by Sushant Mishra and Dr. Sujoy Bhattacharya International Conference on Social Media for Business (ICSM-2014), IIM-Raipur . (2014)

Indian Institute of Technology, Kharagpur-721 302, INDIA
Telephone Number +91-3222-255221 | FAX : +91-3222-255303